Previously we wrote about web analytics and why it’s the information dashboard you can’t live without. In this article, we’re going talk about one of the most popular web analytics tools, Google Analytics.
When I worked for a search engine marketing company, we would advise our clients to get this tool and they would exclaim, “I’ve never heard of such a thing!” They would say, “what is Google Analytics? How does it work?”
The average business owner isn’t interested in being a analytics guru. They are interested in growing their business and their website is a big part of their plan. But how will they know if the website is succeeding or failing?
Google Analytics reveals the hard truths. So where do you start?